2010 Legacy Fine Art Auction

The collection of original football-themed artworks produced by 160 leading contemporary artists from the 32 qualifying countries at 2010 FIFA World Cup are auctioned on 5 July 2010 at 2 PM at 5th Floor, 10 High Street, Melroce Arch, Johannesburg. Among the artworks are "South African Joy" (picture to the left), by Asbjorn Lonvig, 2010, Size: 84 x 59.4, Inks on canvas, estimate $ 5,844 - 8,441.

Should anyone like to pre-bid or to be live via telephone during the auction ? please urgently contact lonvig@mail.dk. See the online auction catalog from Graham's Fine Art Auctioneers. All artworks are "Official Licensed Products of the 2010 FIFA World Cup South Africa(TM)"

See description of the whole project.


Sincerely,
Asbjorn Lonvig, artist
Lille Fejringhus
43 Fejringhusvej
8722 Hedensted
Denmark

+4575890477
lonvig@mail.dk

"South African Joy"



A South African Art Publisher MMX Art in Cape Town contacted me.
MMX Art alias 2010 International Fine Art is licensed to use the phrase Official Licensed Products of the 2010 FIFA World Cup by FIFA.
5 artists from each of the 32 qualifying countries to 2010 FIFA World Cup South Africa were selected to participate in the 2010 International Fine Art project and form the 2010 International Fine Art Collection. After signing a contract I got the "Artistic Brief" from 2010 International Fine Art:

"The world is coming home to Africa, the cradle of humankind, the site where the story of our species started.  It is in essence the home of all humanity.
  It is also the location for the greatest sporting event in the world the 2010 FIFA World CupTM the first time in its history that the tournament has been staged in Africa.
The artwork must bring together the elements of this African heritage and fuse it with the energy and excitement of the World Cup, the heights of athletic excellence, the favor of football enthusiasts, and pride of your country’s participation in the tournament.

The original must incorporate at least an element of football in order to celebrate this extraordinary event being brought to African soil.

The symbolism of  "South African Joy" by Asbjorn Lonvig

2010, Inks on canvas/Archival Inks on cotton,
84 x 59,4 cm (33.1" x 23.4"),
edition 210.
Click on "South African Joy"
and download a high resolution
image for press coverage.

The Acacia tree and the Baobab Tree are significant trees in South Africa.
I am looking for my inner eye giraffes eating the leaves of an Acacia tree. The South African Savannah in the East, the bush and dessert in the West are the domicile of a lot of exotic animals such as Zebras, Flamingos, Elephants, Lions, Penguins, and Giraffes.
To me the most outstanding of them is the Giraffe.
In South African Joy symbolized by a giraffe skin.
The sun is important to all of us.
In most of South Africa there is subtropical climate witch has an impact on everything.
On nature as well as on people’s conduct and behavior.
From maps we know the shape of the African Continent.
From the name we can guess where South Africa is, but I did not know exact shape of South Africa on beforehand.
FIFA World Cup stadiums in South Africa are scattered around the country:
The stadiums are in Cape Town, Durban, Johannesburg, Bloemfontein, Port Elizabeth, Nelspruit, Polokwane, Rustenburg, and Pretoria.

In a very short time when the FIFA World Cup has started - the world will recognize the shape and the colors of the Republic of South Africa's flag:
Red symbolizes the struggle for freedom.
Black and White the different peoples of South Africa.
Yellow the country's mineral wealth.
And green and blue symbolize the country’s fertility and its magnificent scenery and wildlife.

Desmond Tutu you know, the former archbishop who is always talking and always smiling called South Africa’s people the Rainbow Nation.
That was because of the country's wonderfully diverse, colorful, and utterly unique society. Furthermore, South Africa’s National Motto is "Unity in Diversity".

I know about an explorer that drew in his car down through the African continent from the Strait of Gibraltar  to South Africa. He told that everywhere kids were playing soccer.To accommodate all the soccer playing children the soccer field is a double field. Double Soccer is the name of the game.There are 4 goals. Two balls in different colors.I have established a Facebook group to form the exact rules. “Help making the Double Soccer rules: As a point of departure I have mentioned a few keywords to the Facebook group members: Fun, fast, exhausting, tactics, strategy, chess, exciting to look at, appealing to electronic medias.

The imaginative kids of Africa will probably some day amuse themselves by playing double soccer.  You may percept many different run patterns in South African Joy run patterns of players’ movements as you will see them on the stadiums of South Africa. Zigzag, forth and back etc.  Stepping up the red stairs maybe reaching fame.
Some day an African nation might win the FIFA World Cup.

Sales - the 2010 International Fine Art Collection

The 2010 International Fine Art Collection consists of 160 motifs.
All of them are fore sale as you might have calculated there are only 210 of each motif.
The art prints are printed on Hahnemühle Museum Etching 350gsm Fine Art paper using pigment based archival inks.
They are sold on a first come first served principle so, HURRY UP!!!!
Please contact:
Asbjorn Lonvig, artist
Lille Fejringhus
43 Fejringhusvej
8722 Hedensted
Denmark
+45 75890477
lonvig@mail.dk


If you are a citizen in Germany or South Africa
you must contact the authorized sellers in Germany or South Africa.


Motifs - the 2010 International Fine Art Collection

Click on a thumbnail below and see a larger image and a description.
Till "under construction" below has been removed look at the 2010 International Fine Art Collection web site
- however, still contact: Asbjorn Lonvig.


Algeria
Noureddine Zekara
Rachid Djemai
Layachi Hamidouche
Tahar Ouamane
Hocine Ziani










Argentina
Pablo Di Masso
Juan Carlos Stekelman
Horacio Sanchez Fantino
Mirta Kupfer
Mariano Molina










Australia
Richard Birmingham
Anthony Lister
Chris Wake
Charles Billich
Aaron Kinnane













Brazil
Cybele Varela
Gustavo Rosa
Luiz Cavalli
Marcelo Ferreira
Rogério Dias










Cameroon
William Kayo
Florence Béal-Nénakwé
Hervé Momo










Denmark
Jonna Pedersen
Bjorn Eriksen
Asbjorn Lonvig
Canuto Kallan
Frodo Mikkelsen










England
Peter Phillips
James Faure Walker
Ed Gray
Belinda Eaton
Blaize Simon










France
Régis Rigaux
Yann Couedor
Jacques Ridereau
Dtone
Alexis Peskine










Germany
Tanja Maria Ernst
Patrick Lemke
Hella de Santarossa
Albert Münch
Marc C. Woehr
Mores Rabenstern










Ghana
George Hughes
Kofi Agorsor
Wiz Kudowor
Larry Otoo
Frank Asomani
Tafa










Greece
Giannis Diamandis
Eleni Economo
Vassiliki Anastasiou
Eleni Pechlivani
Dimitrios Loumiotis










Honduras
Miguel Ruiz Matutte
Santos Arzu Quioto
Wilmer Castro Sandres
Ivan Fiallos
Maury Flores Gomez
Irazema Ríos










Italy
Giancarlo Impiglia
Guido Boletti
Lola Scarpitta
Monica Marioni
Andrea Chiesi
Anna Maria Pugliese










Japan
Kimi Sakaki
Yoko Kitagawa
Tomoko Seyama
Hiroyuki Matsuda
Tatsuya Matsushita










Mexico
Byron Galvez
Verónica Ruiz de Velasco
Pedro Friedeberg
Abraham Jiménez










Netherlands
Marianne Naerebout
Giovanni Dalessi
Hans van Horck
Arie van Geest
Clemens Briels










Slovakia
Michal Czinege
Igor Cvacho
Erik Sille
Mira Gáberová
Rastislav Sedlacik










South Africa
Esther Mahlangu
Sfiso ka Mkame
Zamani Makhanya
Andrew Verster
Selwyn Pekeur










Spain
Pep Guerrero
Sergio Mora
Eleazar
Oscar Seco
Luis Pérez










USA
Paul Goodnight
Marcus Antonius Jansen
James Gemmill
Robert Sturman
James Fiorentino
Burton Morris
Michael Kupka

It is the 12^th time.
The 12^th time that I made a motif for a award winning company.
The award is the Danish Industry Initiative Award 2009.
The company is the Fittings Specialist in Fredericia, Denmark.
It was a couple of months ago.
As always I initiate the job by talking to the CEO. His name is Finn Roy, and he thoroughly informed me about products, organisation, etc.
We managed to drink three cups of coffee.
The chemistry between us was right.

Now you must see the robot, Finn Roy said.
The robot???
First I thought of Gyro Gearloose' Little Helper in the Disney Comic series Donald Duck by Disney and then of Lego Robots by Lego in Denmark.

I recently heard about robots that could create 3D prints - but these have just been invented and they are not yet tested properly.
Then there are CNC robots that I have seen in different companies.
But.
It was none of the above.
I was without a clue.

In plain English the robot collects items from stock for delivery.
Technically speaking the robot was a LOGIA WMS - an internal logistics- and warehouse management robot, which was integrated in Concorde C5 - the administrative computer system.

You might wonder that The Fittings Specialist can handle 35.000 items.
The robot is the secret.
It collects fittings from 88.000 boxes on two rows of shelves in a height of 7 meters (23 feet).
The robot rushes along among the 88.000 boxes - up and down, back and forth- all day with 25 miles per hour.
Without sweating.
The robot is computerized and it optimizes itself all the time. Among other things it places items with a high frequency together.
It doesn't use its full capacity - it runs at nearly only half power (60%).
The Fittings Specialist is increasing the number of item numbers due to world wide expansion.



The motif, which was granted to The Fittings Specialist - winner of Danish Industry's InitiativeAwardCompetition. To the left tubes with fittings. In the middle the fairy tale about Robert Robot and to the right Robert Robot himself. Robert Robot is constructed from fittings in the Fittings Specialist's catalog.

Through my talks with the CEO, by attending the presentation and listening to Finn Roy, John Damkjær, chairman of Danish Industry Region and Uffe Steiner, the mayor of Fredericia and not least by talking to the staff and guests, I had sure a feeling, that this was something special.
Why - I know a lot of companies - why is this particular company something special.
I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
And I wondered.
Oh!!!!
I see!!!!
They use - consciously or unconsciously - a very special set of corporate values.
I'll use ART to make this fact visible to the staff, to management, to customers, to suppliers, to the surrounding organizations, to the surrounding society, to......
I constructed 6 keywords that matched the special set of corporate values.
Here are the keywords:

Interplay/Decency - Interplay among colleagues, customers, suppliers and others - in a decent way...
Meticulosity - Means care, precision, solicitude, be careful. Quality at all levels...
Respecting Recharging - Employees have the right and an obligation to recharge...
Changeability/IT-Readiness - The company as a whole needs to be ready for change...
Think Globally - In the near future the company intend to approach international markets so employees must think globally.
Strict Financially Management/Strict Equity Control - Strict financial management ends up in strict equity control.

Inspired by these keywords I have designed 6 artworks, size: 132,1 x 132,1 cm (52 x 52") primarily for a permanent exhibition in the headquarters, but as well for promoting the special corporate values in general:



Interplay/Decency
An employee in the Fittings Specialist communicates on a daily basis with management, colleagues, customers, suppliers, people in different fields of service etc. etc.
All communication and any agreement, deal etc. is based on decency.



Meticulosity
Means care, precision, solicitude, be careful.
Every process in the company needs to live up to the highest standards concerning quality.
Meticulosity or Meticulousness even means
Extremely careful and precise or extremely or excessively concerned with details.

Respecting Recharging
Employees have the right and an obligation to recharge.
As a ground rule we do not do overtime.
It's important that our most valuable resource is fit at any time during work time. This can only be accomplished by insisting on that the employees have a fruitful leisure time, a fruitful family life etc.



Changeability/IT-Readiness
There is a rapid change in how to operate a company.
The company as a whole needs to be ready for change, the employees need to be ready, customers need to be ready and even suppliers need to be ready.
Especially the field of Information Technology (IT) sees changes every day. New opportunities.
It's important to be constantly aware of what happens in the IT field.



Think Globally
In the near future we intend to approach international markets so we must think globally. We can reach every spot in the world by the internet.
We can offer our products and we can accept orders via phone or internet.
Hereafter the main issue is to observe developments in logistic possibilities.
Improving your English is another issue.



Strict Financially Management/Strict Equity Control
Strict financial management ends up in strict equity control.
This is extremely important in our company as we want to increase our number of items and want to approach international markets.
The value motifs and the adjacent texts were presented to the CEO: Bulls Eye, he said.


The employees were introduced to the special corporate values in a folder in English and a meeting with me.
In order to underline and distribute the value motifs much more than usual I have designed a Fittings Specialist e-shop in which the company, employees etc.
can buy posters, postcards and merchandise like T-shirts, shoes, mugs, mouse pads etc. - all of them based on the 6 motifs.
You can see the contents of the e-shop at www.zazzle.com/fittings. The e-shop is based on the concept "Manufacturing on Demand", which means, that the products are manufactured and shipped AFTER ordering. No stock needed, you can buy only one piece, if you like.
Fittings Specialist's e-shop is run by a team of computer nerds in PaloAlto, CA in USA. Nerds that I have worked together with for some time.
They are crazy.
The most crazy thing they have introduced so far - as nothing is impossible - is an agreement with US- Postal, meaning that I as a PRO-Contributor to Zazzle can design US-Postal stamps for any company I like.


Sincerely,
Asbjorn Lonvig, Artist
"Lille Fejringhus"
43 Fejringhusvej
8722 Hedensted
Denmark

WAITAHA: NGA AHI KAA “ LIGHTING THE FIRES OF THE SACRED MEMORIES” - 19th Dec 2009 to March 28th- An exhibition of sacred taonga from the Waitaha people. This exhibition includes both ancient & modern taonga. From old stone taonga toki, whao etc, mokihi, raranga to modern paintings, sculpture, & film are on display. A tribute from the Waitaha People to Te Tuapapa / foundation of this sacred land, honouring the tree and its many branches that have grown from those foundations. Acknowledging the past, to empower the future. The Kurow Museum invites you to attend
the opening of WAITAHA, Nga Ahi Kaa “Lighting Fires of the Sacred Memories” in Association with the Waitaha People
.Preview Saturday 19th December @ 4pm at Kurow Museum
at 57 Bledisloe Street, Kurow , New Zealand -Please confirm your
attendance by contacting Carron museum@kurow.co.nz or phoning 03 4360 950 by Wednesday 16th December 2009

We F.A.T. freaks in Tokyo got together to hack Japan with “Free Art & Technology”!
At tokyo.fffff.at, we will be showing Japanese translation of F.A.T. posts, reporting of F.A.T. related applications, and our own reports of free-art development.

WHERE Toko Mata Gallery
82 Lichfield St, (1st Floor)
Between Colombo St. & Manchester St.
Christchurch
Ph: 021 024 86 133

PREVIEW Thursday 16th October @ 7 pm

DURATION October 16th ? November 22nd 2008

GALLERY HOURS Monday ? Friday 12:00 ? 5:00 pm
Saturdays 12:00 - 2:00 pm

www.ruapick.vc.net.nz




Artist comment: Rua Pick
These Taonga (Treasures) pay homage to the Tuuaapapa (Foundation) of sacred lands, a journey of many directions along ancient pathways, all connected in time and space. Timeless creations written on stone so long ago, singing of the past, present and future like the bright stars above. This exhibition is a tribute to the ancient Nga Kai Tuhituhi (Scribes).

‘Nga Huarahi Tawhito’ follows on from the ‘Purapura Whetu’ (Star Dust) Series - 2006, in which I painted old stories within the shapes of the Waitaha nga hoanga tuhituhi (rock drawings and paintings) of the South Island of New Zealand.

Within the formats of this current body of work I pay homage to the sacred rock art from around the world: Aotearoa, Rapanui, Hawaii, Utah and other ancient lands. A number of the paintings are inspired from other forms such as manu tukutuku (kites), taha (gourds), kohei (pendants) - pekepeka, kopepe, rei miro and Sumerian sculpture. Voyages of sky, land and sea are portrayed within these most primal of windows. Te Ariki Tupoupou o nga Rangi, Te Waiariki, Te Ruapekapeka, Waitaha, ‘Anasazi’, Sumerian and other ancient cultures are honoured in these artworks. Te Manuhiri / The Shimmering Birds, dance within the paintings like stars reflected in the water.

Mai te rangi, ki te whenua
Mai te whenua, ki te rangi
Te porowhita o te moehewa hurihuri
Ka huri te Ao Pouri
Ka huri te Ao Marama From the heavens to the lands
From the lands to the heavens
The circle of the dream revolves
The world of darkness turns
The world of light turns.

TE NGAHURU KI TE KOANGA
EQUINOX TO EQUINOX

19th March ? 26th September 2008

Toko Mata Gallery
82 Lichfield Street
Christchurch
New Zealand

ph. 021 024 86 1 33

Hours: Mon ? Fri 12am-5pm,

www.ruapick.vc.net.nz
Kia ora Tatou

Exhibition information:

The ‘Te Ngahuru ki Te Koanga’ exhibition pays homage to the equinoxes.
Light & dark are balanced equally.
The times in-between the thresholds of Ao (Light) & Po (dark),
the times when two realms meet.

The artworks in this exhibition honour ancient stories of lightness & darkness. A number of works display narratives of activities that occurred during seasonal equinoxes:
Te Ngahuru (Autumn Equinox), the harvest and seed season. The tenth month in the Marama Taka (moon calendar) is known as Te Pu Toki o Te Tau, this is when the stars of Poutu te Rangi, the great pole that Tane used to separate his parents Ranginui & Papatuanuku, shine brightly in the heavens. Poutu Te Rangi (Altair) is the star at the top of the pole & Whanui (Vega) is at the base.

This exhibition then travels the cold dark months of Te Hotoke (Winter), when nature contracts, shuts down and rests, emerging with Te Koanga (Spring Equinox). Spring bursts forth with new shoots & buds, life is renewed, Nga mara (gardens) are dug and planted when the soils are warm. Fishing grounds and the trails of land and sea are opened, new journeys begin.

These taonga are inspired in story and form, from the natural world, Tuputupu Whenua (Grandmother Nature). A homage to the Nga Kai Purakau (Story Tellers) and the Nga Kai Tuhituhi (Scribes), who walk gently between Te Ao Marama (The World of Light) and Te Ao Pouri (The World of Darkness).

Rongo Aio Katoa


Rua Pick